Don't gussy up your thoughts. No surplus words or unnecessary actions.
--Marcus Aurelius, Meditations

Confused about AI? Find the jargon bewildering? Join the crowd, I feel the same way. It's not your fault.

AI confusing and seemingly esoteric for a number of reasons. AI has its roots in academic research, and the terminology is based on communication between experts. AI is also new and few people have hands-on experience with it—just as nobody understood the Internet until they used it.

But unfortunately AI is also confusing because many people talking about AI don't actually understand it. They're just bullshitting, hoping to take advantage of the AI bandwagon instead of actually understanding it. And others, I'm sad to say, will deliberately obfuscate the discussion as a means of signaling how smart they are or satisfying their ego. Like most of our clients, I'm sure you've been on the receiving end of pitches which just left you more bewildered.

This confusion is frustrating because it serves as an obstacle for wider AI adoption. It creates fear. It serves as an obstacle for your smart engineers to begin applying machine learning. It prevents your CEO from beginning to make smart bets on transforming your infrastructure.

Fortunately you have a solution - demand simplicity.

True experts like Jeff Dean and Andrew Ng are able to simplify AI for any business audience. Jeremy Howard teaches traditional software developers how to build applications with deep learning.

Don't understand the value of a solution or meaning of a term? Demand simplicity.

The people who understand AI will appreciate the feedback and the opportunity to find easier ways to communicate. A client recently asked me, "What do you mean by 'transfer learning'? What is that?"

"Oh," I replied. "Using pre-trained models. Pre-trained models lower the cost and time to build custom applications."

There is simply no good reason for me to use the term "transfer learning" outside of a technical discussion. Fortunately this client gave me the opportunity to try again.

Ask why. Ask for definitions. Ask for examples. Ask for a value proposition.

And if someone cannot simplify AI for you? Just move on. Your time is too valuable to waste with a bullshitter or an egomaniac. Someone else will surely thank you for the opportunity to do better.

Kevin Dewalt
Chief Executive Officer & co-founder

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