AI Natives Among Us:
AI is fundamentally changing the rules of business and creating a new consumer class. Learn about AI Natives and how you can win their loyalty.
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A new kind of consumer taking over the marketplace. Your company’s viability depends on how well you understand them.

Getting Past the Fear

Savvy companies want the market dominance of AI-based consumer apps like TikTok. But they can become paralyzed with fears about consumer backlash over AI’s potential downsides. This tension impedes their AI transformation programs.

Answering your Questions

In response, Prolego launched a research campaign to answer the question, What do consumers actually think about AI and the companies that embrace it? Do AI-driven products represent more opportunity or a loss of control?

A WHole New Perspective on AI

What we discovered surprised us: focusing on AI modernization as being either “good” or “bad” is unhelpful. Far more relevant to business decisions is recognizing the emergence of a consumer who has a whole new perspective on AI. 

Engaging the AI nAtive

We call this consumer the AI Native. This research report introduces you to AI Natives and helps you plot a path towards engaging them.

  • What the data says about AI Natives.
  • What they actually want from your products.
  • The first four actionable steps for winning their love.
Don’t spend another moment on product strategy until you understand the AI Native!

Your Journey Starts Here

Don't waste months of your time wandering down the wrong path! We're happy to help you on a 30-minute call.