Is your Company Prepared for AI Natives?

Savvy companies want the market dominance of AI-based consumer apps like TikTok. But they can become paralyzed with fears about consumer backlash over AI’s potential downsides. This tension impedes their AI transformation programs.

In response, Prolego launched a research campaign to answer the question, What do consumers actually think about AI and the companies that embrace it? Do AI-driven products represent more opportunity or a loss of control?

What we discovered surprised us: focusing on AI modernization as being either “good” or “bad” is unhelpful. Far more relevant to business decisions is recognizing the emergence of a consumer who has a whole new perspective on AI. 

We call this consumer the AI Native. This research report introduces you to AI Natives and helps you plot a path towards engaging them.

• What the data says about AI Natives.
• What they actually want from your products.
• The first four actionable steps for winning their love.